Is Instagram one of your main marketing platforms? What’s a great way to make use of the grid design? Do you want to learn how you can get the most out of your marketing efforts by learning about some inside Instagram tips and tricks?







In this podcast episode, Sam Carvalho speaks about 9 tips and tools to improve the look and feel of your Instagram.







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In This Podcast









* Consider color combinations







* White space







* Relevant imagery







* Keep it simple







* Be creative







* Don’t be afraid to use stock images







* Find your flow







* Grid design ideas







* Create branded highlight covers









Consider color combinations









It goes without saying that color is one of the most important design elements. It’s the first thing people notice and it can help set the feel for your feed. Color is so powerful that it can create a specific atmosphere and even evoke a certain memory from your viewers.

Sam Carvalho







Incorporate color theory into your Instagram feed by considering the emotions you want your followers to experience when they land on your page, and that sends the right message about your brand.







Once you have established a color combination, be consistent with it so that people will begin to recognize your images when they show up in their feed.







Sam’s tool suggestion: Color Adobe







White space









This is essentially the space around your subject matter and text, and it works by offering “breathing room” for viewers to soak up your visuals.

Sam Carvalho







Pictures that have no white space are difficult to look at which makes it difficult for viewers to discern what the image is about.







To avoid this, make sure you incorporate a lot of white space so that viewers have the chance to take in what they’re seeing.







Sam’s tool suggestion: Preview







Relevant imagery







Make a list of words for yourself that relate to your brand.